Everyone likes a good story—so why not start with your own?
A good professional bio is founded in your personal story balanced with what people want to know about you. It opens a channel that allows others—employers, clients, colleagues—to get a sense of who you are allowing them to anticipate how you conduct business. A solid bio showcases you in a humble but confident way. So be authentic to garner the trust you need to succeed!
Many people are squeamish about promoting themselves. There are, however, practical strategies which can help showcase you at your very best. So, relax. You’ve got this.
Set the Groundwork
The first step in any bio writing process is locating excellent industry samples. A quality personal bio weaves together a fluid account of current information, past experiences, accomplishments, and personal interests. You can find them on the Internet—or better yet—from revered colleagues. Find a few examples that resonate to determine the feel you want to create for your own bio. Then ask yourself these key questions:
Now that you have the general idea, you are ready to dig a little deeper.
Build the Foundation
Think about where the bio will appear and then determine the level of formality needed in reaching your key readers (audience). Next, make a list of important facts/accomplishments/milestones that you want included. Is your bio describing the process of your professional development, personal journey, or both? Creating an outline helps guide your story.
Now, weave in personal details that invite readers to experience the real you. Do you want to start with a story, or sprinkle in facts to add supportive detail throughout your accomplishments? Allow your conclusion to leave the reader interested and inspired to contact you.
Craft Important Elements
What are the components of a strong bio? First, a good bio has to be accurate. But it also has to be interesting. You don’t want people to nod off, or click off, after a few sentences.
Here are some powerful questions that will help you define yourself. Of course, not all of the answers to these questions will go into the bio directly, but they will provide you with a perspective that will enliven the basics in your profile. Choose the ones that spark your interest. Then write a few sentences that widen the scope of your profile.
Your bio should ultimately show how you best benefit the client through personal and professional success, lifestyle, work ethic, and discovery. Look at it as your personal brand that reflects your true and best self. The goal is to create a positive introduction and make the client, employer, colleague more interested in working with you. With that:
And, if you absolutely don’t want to write it yourself, seek out a reliable writer who can do the work for you.