strategy: Tools for assessing your needs
PURPOSE: What are your primary goals? To inform? To educate? To sell? How would improved communication help you reach these goals? We can help you specify these issues by reviewing written output and existing communications strategy.
AUDIENCE: Knowing your audience is one of the most important components to writing well. We help you identify the needs and attitudes of your clients, team, etc. to set the overall tone--whether internal or external.
CULTURE: How would you define your business culture? What motivates your team? Once we identify the character of your culture, we identify the most effective modes of communication. In coaching, we assemble activities to inspire better practices designed just for them.
GOALS: What improvements would you like to see? Overall business? Management? Personal?